Analytics & Technology

GA4, GTM & Looker Studio Consulting

GA4 was auto-migrated for most businesses — and never properly configured. NexaGrowth sets up GA4, Google Tag Manager and Looker Studio so every enquiry, call and purchase is tracked accurately and reported clearly.

Who this service is for

  • Businesses whose GA4 was auto-migrated and never validated
  • Teams about to spend on ads without reliable conversion tracking
  • Marketers whose numbers never reconcile between platforms
  • Anyone who opens GA4 and can't find a straight answer

Problems it solves

  • Reports flooded with (direct)/(none) and unassigned traffic
  • Conversions missing, duplicated, or counted twice
  • Events that fire inconsistently or not at all
  • Data exists, but nobody can turn it into a decision

What's included

  • GA4 property setup or full audit of your existing setup
  • Google Tag Manager container architecture and cleanup
  • Conversion and event tracking: forms, calls, purchases, key actions
  • Consent-aware configuration basics
  • Looker Studio dashboards connected to GA4 and ad platforms
  • QA, testing and plain-language documentation

Deliverables

  • A correctly configured GA4 property and GTM container
  • Tested, documented conversion tracking
  • A live Looker Studio dashboard, always up to date
  • A measurement reference document your team can keep

How success is measured

The deliverable is trust: when a campaign drives an enquiry, you see it — once, in the right place, attributed to the right channel. We verify tracking end-to-end before calling anything done.

Frequently asked questions

Can you fix an existing GA4 setup, or do you start over?

Usually fix. We audit the current property and GTM container, correct what's broken, and document the final configuration. A rebuild only happens if the existing setup is beyond repair.

Do we still need Looker Studio if we have GA4 reports?

GA4's interface answers analysts' questions. Looker Studio answers yours: one page, your KPIs, always current, no digging through menus.

How long does a proper setup take?

A standard GA4 + GTM + dashboard setup typically takes one to two weeks including testing. Complex tracking requirements are scoped before work begins.

Related services

Not sure if this is the right service?

A short conversation is usually enough to identify the highest-leverage next step — even if that turns out to be a different service, or none at all.